This is a very good opportunity that we can take advantage of by creating our own online store on Instagram in a few steps and start earning extra money.
Adverts
Therefore, in this post we will tell you step by step how to set up a shop on instagram without the need for any prior technical knowledge and for a ridiculous amount.
It's time to start that project you've been thinking about for a while and start to sell online.
How to make or create a store on Instagram
Before you start selling on Instagram, you should know that there are a number of requirements that you must meet to use this feature. They are the following:
1. Your Instagram profile must be from the company or creator
Personal accounts cannot have an Instagram store, so you must to alter this configuration.
It's a very simple step, which you can do in “ settings ”, “ Settings”, “Account” and scroll down until you reach the option “ Switch to professional account”.
If you prefer to see the process step by step, I leave you this video where we tell you how to do it:
2. Have published at least 9 posts
A good option is to upload photos related to your products or your brand.
3. Your store must sell physical products, not services
If you're dedicated to selling services, Instagram doesn't leave you that option (for now).
4. Have a website for your store
It is necessary that your store on Instagram Have a " backup ” on the web . If you don't have one yet online store , I leave you this video (which is more than a video, it is a very complete free course) in which we tell you all the steps so that you can set up your online store yourself:
5. Link your Facebook Fan Page to Instagram and have a Facebook Business Manager account
For be able to upload the products on Instagram this link is required. Don't worry, because in the following sections we'll see how to do this.
6. Download the latest version of instagram
This requirement is very simple, and to verify that you have the latest version installed, you can access the platform from which you download the applications (Google Play, Appstore etc.), search for “ Instagram ” and check the current version. If not, an option will appear for you to update it.
7. Your company must comply with Commercial Policies and the Instagram Commercial Agreements and be within the following permitted markets and countries.
Shopping on Instagram: How to place and add a store on Instagram
Instagram Shopping is an Instagram feature that allows brands to create a store on this social network and allows users to buy directly the products marked from the account they follow.
What this allows us is power label your store products in publications (those in feed or stories) and that users can buy directly, since when you click on the product label you access the sale through a direct gateway on your website.
In this way, the Instagram account can be a catalog or showcase from our store.
In fact, we can find the section ” Store ” in the main menu of Instagram. This is a revolution, as Instagram positions itself very strongly in online sales.
The user experience is much more complete than if you search on Google and we can still reach many more people, since our product can appear in recommended content without even looking for it directly.
Steps to create a virtual store on Instagram
In this section we see in detail each step to create a virtual store on Instagram.
1. Company profile on your Instagram account
if your account from instagram is still personal (default mode when we create an account) we will not be able to create our store.
To create our store on Instagram we need to have the profile configured as company.
If you don't know how to do it, in this tutorial we'll explain step by step how to:
2. Connect Facebook store with Instagram
With the company account already configured we can connect our account to the Facebook page.
To do so, follow these steps:
Access the profile
Click in " Edit" and in the " Company public information " , click in " Page ”.
Now, select the Facebook page you want to connect and if you don't have it yet, we can create it.
As I told you, in this example we will assume that you have created it, and if you don't know how to do it, I leave you this post where we tell you how:
3. Create the product catalog
The third step to create our store on Instagram is to create and connect product catalog from our store.
In this step, what we have to do is upload the products that we are going to sell to Facebook in our store.
We do this step through from Business Manager or through the platform with which we have our online store (Shopify, WooCommerce etc.)
If you are also interested in seeing the whole process of how to create an online store with one of these platforms, I recommend that you take a look at our Ciudadano 2.0 YouTube channel, because there you will find several videos where we explain how to do it.
At the moment I recommend you to take a look at this one where we created the online store with WooCommerce hand in hand with an expert in online stores like Joy:
After creating the catalog, you must connect it to Instagram.
4. Submit the store for review on Facebook
After creating the catalog, you must submit your Instagram store for review of the Goal.
This can take anywhere from 3 days to 2 weeks.
To do so, go to the section "Settings" , from the button in the upper right corner in the form of three horizontal sticks and click on "Company".
Now click on “Sign up to shop on Instagram”.
If during the process you want to consult the status of the request for this revision, you can see it in the section “ settings " It is " Shopping ”.
5. Enable product tagging
The fifth step is to enable product tagging from our store on Instagram . For that, our store has to have been reviewed by Meta, so if it's still not the case, you'll have to wait.
6. Tag your store's products in posts
To start selling your products on Instagram, it's best to do upload a post and tag them. That way, your followers will see your product in their feed.
For this, you must follow the normal process of uploading a post to Instagram, and after adding the photo and text, you must click on “Tag products”.
Like when we tag a person in a post, click where the product is in the photo and you'll see the list of available products.
Copywriter at Sera que Pode since 2022. Specialized in Technology and Finance.