The company's strategy has always focused on selling the famous Dudalina men's shirt, but with a bold strategy in 2010, coming from its executive Sônia Hess, president and daughter of the founders, the Dudalina women's shirt became the darling of Brazilian executives and record sales of brand.
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It all starts in the mid 1950's
In fact, the shirts and the Dudalina brand will arise from an error.
It all starts with a very passionate couple with a mission: to have 20 children in their home as a result of their union.
And to start the union off right, the couple, Duda (nickname) and Dona Adelina, decided in 1953 to buy a dry goods store (warehouse), which at the time sold everything from toothache medicine to clothes and accessories.
Dona Adelina has always been the head of the business, but when she was pregnant with her seventh child, she had to take some time off from command and that's where it all began.
Your Duda makes a mistake and Dudalina would appear
All purchases of products at the time to replenish stock had to be done a little away from the family business, and Dona Adelina was always present for the negotiations.
As this month, Dona Adelina was about to give birth to her seventh child, Duda went alone and would soon make the biggest mistake of his life!
In fact, for two years they considered Mr. Dudley's decision a mistake!
In his purchase of replacement goods, Seu Duda was convinced by one of his suppliers to take a batch of fabrics with him for sale at the warehouse.
The supplier's arguments were the best, as he could also erase the entire batch taken in two years.
But with little business acumen, Mr. Duda saw the fabric stranded without being sold in the warehouse for two years.
Dona Adelina decides to undertake
Annoyed by the situation and damage caused by stranded fabrics, Adelina decides to take a course in cutting and sewing with the aim of creating men's shirts.
After a few months, she and two other women began to manufacture what would be the first Dudalina men's shirts.
In a short time, the sewing business was very successful and with the combination of the name Seu Duda + Adelina, the world famous company Dudalina was born.
Get to know this story in detail
Below are three relevant videos about the creation and success of the brand over all these years.
The first video tells the story of the overcoming of Sônia Hess, daughter of the founders who assumed the presidency of the company with great success and innovation.
In the second video, Rui Hess, an executive and also the son of the founders, tells fun facts about the company and portrays why the slogan is: love people and the shirt!
In the third video, see how the brand's shirts are developed and manufactured, following a meticulous quality process.
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Dudalina men's social shirt
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